Project Dandelion - Mrs. Robinson

PROJECT DANDELION Mrs. Robinson

It’s more than a documentary.
It’s a blueprint.

‘Mrs Robinson,’ a documentary chronicling the life of Mary Robinson-the first female President of Ireland, and Project Dandelion co-founder. was the most successful documentary of 2024 in Irish cinemas.

WRTHY was proud to work with LooseHorse Films and Project Dandelion to raise awareness and drive community screenings on Kinema.com, connecting Mary Robinson’s life story to Project Dandelion as the culmination of her lifelong fight for climate justice.

With no paid media, the campaign was designed to earn attention and leverage the Project Dandelion network to help spread the word.

It's more than a documentary, it's a blueprint - Mrs Robinson film

From Ireland's first woman president to climate's staunchest defender - Mrs Robinson film

Lead, follow, or get out of her way - Mrs Robinson film

Project Dandelion partners, supporters and NGOS spread the campaign on social media, with a combined following of 3M+ across platforms. More than 146 community viewings were screened for Mrs. Robinson via Kinema.com. Kinema described it as one of its most successful campaigns - effectively driving from awareness to action.